Monday, November 10, 2008


Cathleen Zapata
President, NEOUPA
P.O. Box 24503
Cleveland, Ohio 44124-9998
Phone: 440-320-1084
NEOUPA Celebrates World Usability Day in Cleveland, Ohio
Cleveland, OH -- November 1, 2008 -- NEOUPA, the local chapter of the global Usability Professionals’ Association, is celebrating World Usability Day Thursday, November 13 from 6-8:30pm at KeyBank’s Tiedeman offices by discussing how professionals in the community are infusing and advocating usability in the companies they work for and the Web work they do. The panel of presenters is from a variety of local organizations, including Ernst & Young, Cleveland Institute of Art, KeyBank, Progressive Insurance, American Greetings, and more. Additional details and registration can be found at
World Usability Day was founded in 2005 as an initiative of the Usability Professionals' Association to ensure that services and products important to human life are easier to access and simpler to use. Each year, on the second Thursday of November, over 225 events are organized in over 40 countries around the world to raise awareness for the general public, and to train professionals in the tools and issues central to good usability research, development and practice.
"Web users today are task-oriented. They don’t have time to waste and they’re on a mission to get done what they’re trying to do," says Cathleen Zapata, President of NEOUPA, "Usability is the fundamental foundation of creating an outstanding customer experience that meets both customer needs and business goals."
The event is FREE but registration is required at Food, networking, knowledge-sharing and the chance to win over $300 in prize giveaways are all part of the event.
This year’s platinum sponsor is Brulant, Inc./Rosetta, with additional sponsorship by SMI: Eye & Gaze and Progressive Insurance. The event is being held at KeyBank, 4910 Tiedeman Road, Brooklyn, Ohio. Registration is required at
NEOUPA is the official Northeast Ohio chapter of the international Usability Professionals' Association. NEOUPA was started to educate, motivate and promote usability throughout Northeast Ohio for individuals interested in, involved in or responsible for Websites, applications, software or any other type of user interface where usability is a key to success.
For information: or
Phone: 440-320-1084

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